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Customer Loyalty and Retention Marketing™
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Your accountant doesn't list it on your company's financial report but many consider it more important than your equipment, inventory or accounts receivables. What is this? The database, your list of customers. Why? This customer list represents future income to you. Each customer has a lifetime time value to your business, that is the amount of future profit you will receive as the customer continues to do business with you.
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Your best customers are your competition's top prospects.
To grow, a business must get customers new to the market and those who defect. If your competitor is treating your loyal customers better than you, your defections are building his market share, and profits. What are you doing to prevent that?
Why do 2/3 of customers go somewhere else?
The average US business loses 10% of its customer base each year, like the leaking bucket shown. Some customers die, others move away and others are no longer in the market for your product. Still, numerous research studies report that over 2/3 of the customers who stop doing business with a company cite "perceived indifference", the perception that the company just didn't care about their business.
Act now, solve this problem and see how loyal customers boost profits! |
Why spend 5 to 8 times more to generate a $1 of new revenue?
Customers have always placed high value on being recognized, and appreciated, for doing business with you. It costs much more to acquire a new customer, 5 to 8 times more. And yet, in the past, many business owners allocated very little to customer retention strategies. Wouldn't you agree that it makes as much sense to retain and protect your existing customers relationships as finding new clients? Yes, and we have a turnkey system in place to help you start doing that today!
Call (800) 503-1972 - Let's Get Your Customers Coming Back and Referring Others
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With a Send Out Cards account, it's easy to show your customers how much you appreciate their business. You can personalize your postcards and greeting cards with pictures, add greeting in your own handwriting and include a gift; all from your desktop! And, with the database reminder, you'll never forget an important birthday or anniversary! Click here and send a FREE card today!
One way to protect the valuable lifetime value of each customer is to implement a modest $4 Per Year Retention Program.
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Talk Fusion video communication is more than just e-mail. In addition, your package includes tools for e-subscription and video auto-response, video blog and video share. If you've been using Constant Contact or Mail Chimp, you're going to love the added video features with Talk Fusion. (Video e-mail service includes tools for compliance with CAN-SPAM Act) Click for more business examples Click for Talk Fusion Video Click for Video Auto Response Demo
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6 Benefits of Online Business Videos >Customers prefer to view video vs reading text >Online video includes more information >More compatible with online customers >Video can appear in many sharing sites >Video captures customers' attention >Increases brand recognition |
Video Marketing
With our Business Web Video package, your web and blog sites come alive. More viewers will watch your presentation, click your link or stay on your site. Together, we will design a message and call to action. Your 30, 60 or 90 second video will include search-engine-ready title, description and keywords so that Google will include your video in the first page of search results! We upload your search engine enable business video to You Tube , Facebook, Daily Motion, Yahoo Video and Fusion Wall as well as distribute it to your Twitter and Linked In social media sites. Call 800-503-1972 |
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Thank you for visiting this page. Please call (800) 503-1972 and we can discuss the services best suited for your business potential.
Daniel G. Alcorn Daniel G. Alcorn Download "Customer Attrition" by Ernst & Young Download "Marketing for Customer Share" by Tom Osenton
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Daniel G. Alcorn is a member of the Albany Colonie Regional Chamber of Commerce, Small Business Strategic Alliance ,Saratoga New York Chapter of Business Referrals Networking Group and Referral Key The Hudson Valley Region of New York includes Albany, Schenectady, Saratoga, and Troy / Rensselaer markets as well as the Hudson / Tech Valley communities south to Poughkeepsie and Westchester County. The Mohawk Valley region extends through Amsterdam , Utica and west to Rome and Syracuse. |